DMPkit — THE CORE of DATA MANAGEMENT AND DATA MONETIZATION INFRASTRUCTURE

DMPkit - Meta data management platform (DMP)
for in-house data collecting, storing and processing. The core of all data monetization infrastructure for data-rich companies.
DMPkit includes
following components
Data Collecting
Tracking and collecting detailed data of user behavior on websites, mobile applications, social networks. Uploading data from CRM and transactional systems.
Data Processing
Forming a single user profile and single Customer Journey across all channels and devices, for a detailed understanding of each user for all the collected data.
Campaign Optimization
Using AI for campaign and Customer Journey optimization, predictive data analytics and recommendation models.
Audience Insights
Obtaining data on the response to the communication, impressions, clicks, conversions and targeted actions, responses and purchases.
Audience Enrichment
Using data from external suppliers: data from social networking sites on the behavior of the Internet, data on eCommerce sites and online services.
Audience Onboarding
Uploading your first-party data in a self-serve environment, and match those users to a any publisher's users and any advertiser platforms users.
Audience Extension
Segmenting by events, profiles, steps of the Customer Journey. Creating predictive models and Look-a-like modeling.
Audience Research
Find users who are similar to your most valuable segments or users who are part of an entirely new and critical emerging audience.
Data Collecting
Tracking and collecting detailed data of user behavior on websites, mobile applications, social networks. Uploading data from CRM and transactional systems.
Data Processing
Forming a single user profile and single Customer Journey across all channels and devices, for a detailed understanding of each user for all the collected data.
Campaign Optimization
Using AI for campaign and Customer Journey optimization, predictive data analytics and recommendation models.
Audience Insights
Obtaining data on the response to the communication, impressions, clicks, conversions and targeted actions, responses and purchases.
Audience Enrichment
Using data from external suppliers: data from social networking sites on the behavior of the Internet, data on eCommerce sites and online services.
Audience Onboarding
Uploading your first-party data in a self-serve environment, and match those users to a any publisher's users and any advertiser platforms users.
Audience Extension
Segmenting by events, profiles, steps of the Customer Journey. Creating predictive models and Look-a-like modeling.
Audience Research
Find users who are similar to your most valuable segments or users who are part of an entirely new and critical emerging audience.
KEY ADVANTAGES
1
Data security by on-premise implementation inside the customer's infrastructure or in a dedicated cloud format
2
AI-based DMP. Use your own Mache Learning algorithms to work with data
3
Customization to suit the needs of the customer and unique features settings
© 2018 CleverDATA
Products

We use cookies to improve our service. By using this site you consent to the use of cookies.
Сontinue
Close